In 1945 our grandfather Giuffrida Francesco had the brilliant insight to transform his barber shop in Cortona, Tuscany city known all-over world, into a women's saloon. A revolution which turned out to be successful and at the forefront, at those times! In 1959, the growing increase in customers led to introduce into the business also the young son Nuccio, who was not yet 14 years old when he began his career, first as a shop boy and then - thanks to what turned out to be a rare talent - as a famous designer known in Italy and in the whole world! His job was innovative and much appreciated by young female clientele. He started to take the first professional steps at the ''L'OREAL'' academy in Rome for then join the international team ''C.a.c.f'', presenting his work on the catwalks of London, Paris, Moscow, Barcelona, Tokyo, Los Angeles, San Francisco, Hong Kong and appearing in all major magazines of the sector. In the early 80s, pushed from pride and ambition, with a lot of will and enriched by the professional baggage inherited by his family, David, Nuccio's eldest son, took the lead of the company engaging with enthusiasm and power of passion also his brother Francesco and his cousin Stefano, thus giving life to the Third Generation of stylists.A DYNAMIC AND INNOVATIVE COMPANY LOOKING TO THE FUTUREParallel to the saloon life, David has undertaken the experience of travelling, collaborating and presenting their collections on London catwalks by Vidal Sassunes, ToniEGuy, Tigi and in Barcelona with Languages. He founded ''DG Diffusion'' the affiliation brand for consultancy and the 1st technical-artistic training of professionals in the sector with which he collaborated for years in Italy and abroad with Henkel-Schwarzkopf Indola multinational world leader. The experiences have multiplied and in 2014 David won the ranking for the chair of professor as a wellness operator at the Cortona professional institute where he has trained new generations of worldwide hairdressers.WE CREATE CUSTOMIZED FASHION AND COSMETICSIn 2018 the Nuccio Next brand was born for the affiliation of new salons in addition to Cortona, Camucia, Castiglion Fiorentino, Arezzo and Florence. Never as in this moment we need to be able to offer our customers products of excellent quality suitable for the various needs of individual customers. Strengthened by the field experience acquired in many years and accumulated working daily with our own customers, in 1980 the decision was made to create a line of our own products. It was always becoming difficult to be fully satisfied with the products already on the market and the profound need for high performance products combined with the awareness of being able to obtain the desired high quality result made possible for us to embark on the path of creating a personal line of products: GIUFFRYLUX was born.A haircare line built to satisfy every single consumer need, based on raw materials from the Tuscan territory, to guarantee the highest natural quality. When we were unable to find the products of the purity we were looking for, we designed and built them ourselves.